Peopledesign

Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
Peopledesign CX
Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


Peopledesign

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ESI Work Gear
ESI Work Gear

Repositioning a brand for growth.
Haworth Fern
Haworth Fern

Launching a new global flagship product.
Interface POP
Interface POP

Creating a program to shape customer demand.
Wilsonart Engineered Surfaces
Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
Georgia-Pacific Bleached Board
Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.
Kelley | Uustal
Kelley | Uustal

Relaunching a premium services brand.
GVSU Laker Effect
GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.
Amway eSpring
Amway eSpring

Consumer rebrand and global brand standards.
Neurocore Rebrand
Neurocore Rebrand

Re-envisioning a consumer health technology company.
REP4 - Rapid Education Prototyping
REP4 - Rapid Education Prototyping

Rethinking equity in education.
Interface Digital
Interface Digital

Digital innovation for a global sustainability leader.
Herman Miller Marketing
Herman Miller Marketing

Supporting a leading design and environments leader.
GVSU Next is Now
GVSU Next is Now

Evolving an innovative education brand.
Interface Hospitality
Interface Hospitality

Launching a hospitality market brand.
HON Company Rebrand
HON Company Rebrand

Rebranding a mid-market furniture giant.
Herman Miller Retail
Herman Miller Retail

Relaunching a legacy brand.
Macatawa Bank Rebrand
Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.
Amway Atmosphere
Amway Atmosphere

Global brand standards.
Wilsonart Vertical Market Program
Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
Guilford of Maine Rebrand
Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.
Gordon International
Gordon International

Aligning brand vision and image.
Michigan SBDC Customer Experience
Michigan SBDC Customer Experience

Reimagining a business services delivery.
ArtPrize Brand Creation
ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.
Herman Miller Healthcare
Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
Applied Textiles Rebrand
Applied Textiles Rebrand

Repackaging textile processing.
Lorin Industries
Lorin Industries

Redefining a materials provider.
KCAD Brand System
KCAD Brand System

Recasting a higher education brand.
Herman Miller Annual Reports
Herman Miller Annual Reports

Setting new precedents in corporate communications.
Grand Rapids Art Museum Brand
Grand Rapids Art Museum Brand

A new identity for a new era.
Bloomscape Brand Creation
Bloomscape Brand Creation

Planting an online brand for healthy growth.
UICA Rebrand
UICA Rebrand

Re-imagining an emergent brand.
Cumberland Furniture Rebrand
Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.
izzydesign brand
izzydesign brand

Supporting and growing an innovative brand.
Indiana Furniture
Indiana Furniture

Reimagining and repackaging a quality brand.
USAI Lighting Rebrand
USAI Lighting Rebrand

Focusing and relaunching a lighting technology innovator.
SitOnIt Seating
SitOnIt Seating

Relaunching a growing B2B furniture company.
Kuchar Studio Brand
Kuchar Studio Brand

Rebranding an interior design studio.
Inscape Rebrand
Inscape Rebrand

Relaunching a 100-year-old furniture brand.
Hoymiles Rebrand
Hoymiles Rebrand

Rebranding a clean energy company.
Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon

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Peopledesign
Sustainable Brand Systems

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Strategy & Research
Positioning/Value Propositions
User/Customer Research
Category/Trend Research
Business Opportunities
Product/Service Strategy
Digital Strategy
Strategy Workshops
Positioning Audits
Horizon Planning

Brand & Marketing
Brand Strategy
Brand Creation/Rebrands
Brand Architecture/Identity
Brand Audits/Standards
Marketing Asset Libraries
Launches/Campaigns
Content/Social Marketing
Claims/Messages
Communications
Art Direction/Visual Design
Management/Reporting

Customer & User Experience
CX/UX Strategy
Service Design
Journey Mapping
Touchpoint Analysis
CX Audits/Opportunities
Information Architecture
Interaction Design
User Experience Design
User Interface Design

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