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Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Peopledesign

Strategic brand marketing for commercial design companies and other industries.

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ESI Work Gear

Repositioning a brand for growth.

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Haworth Fern

Launching a new global flagship product.

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Interface POP

Creating a program to shape customer demand.

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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

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Interface Digital

Digital innovation for a global sustainability leader.

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Herman Miller Marketing

Supporting a leading design and environments leader.

Through Peopledesign’s holistic process, we were able to rebrand from a marketing perspective – but also reset our strategy. ESI reported a 40% growth rate following the first major adoption of strategies.

Mark Rhoades
President, Fellowes Contract

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

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GVSU Next is Now

Evolving an innovative education brand.

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REP4 - Rapid Education Prototyping

Rethinking equity in education.

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KCAD Brand System

Recasting a higher education brand.

The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.

Nancy French
Senior Director of Communications, GVSU

Kelley | Uustal

Relaunching a premium services brand.

Amway eSpring

Consumer rebrand and global brand standards.

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Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.

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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.

Matthew Darin
Global Brand Management, Amway

Insights

We publish, teach, and speak on our insights and philosophy.

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Big Change - How Companies Need to Adapt

Companies must evolve proactively to keep up with the people they serve.

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Era of Choice - Today's New Leadership Priorities

Leaders decide what problems to solve, and today's leadership priorities are brand meaning and customer experience.

Peopledesign Innovation Workshop

Meaningful Engagement – What People Need Now

Leaders face a confusing array of choices. Our integrated approach helps you connect the dots.

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum